Instagram teasers below.
For Black Label Bacon's 2014 campaign we created the world's first motorcycle that runs on bacon grease, drove it across the country and shot a documentary about it. We racked up 32,000,000 social media impressions and caught the attention of lots of people along the way, including:
creativity // jalopnik // fast company // esquire // people magazine // notcot // gizmodo // devour // motorcycle.com // food & wine // uncrate // washington times // new york daily news // modern farmer // CNET // NBC news
You can see the whole journey on our tumblr: DrivenByBacon.com
Silver - National Addy Awards - Non-Traditional Advertising
Silver - National Addy Awards - Cinematography
Best of Show - The Show - AdFed
Best of Show - American Advertising Awards - District 8
Gold - Consumer Integrated Campaign & Branded Content - The Show – AdFed